Queena Lau

Queena manages both our Tradewin Hong Kong team and leads our Retail sector in Asia. Queena has over 10 years of regional and China trade compliance experience. Prior to joining Tradewin in 2017, Queena worked in the customs and trade practice of a Big 4 firm in Shanghai and Hong Kong. Queena has a wealth of experience and expertise in customs and trade consulting and has managed well over 200 customs and trade projects in Asia. She has experience in customs defense and planning projects in the areas of customs valuation (including transfer pricing adjustments and trademark royalty reviews), origin, duty savings optimization, and supply chain trade compliance reviews. Queena is a speaker at external events, and has held multiple client workshops on retail and consumer trade compliance. She was a co-author for one of the sections in the book Governance, Risk and Compliance Management in China for German companies. Queena graduated from the University of New South Wales with double majors in Business Economics and Finance. She is also a certified member of CPA Australia.

Recent Posts

Being on Top of Asia Regulatory Changes and Updates

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Staying abreast of the customs and trade regulatory changes in Asia can be a challenge from many aspects:

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Topics: Asia

Trade Compliance of Visual Merchandise Slips under the Radar

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For most retailers, the focus on trade compliance is usually on store merchandise. Most overlook the fact that the compliance of visual merchandise (furniture, lighting, store d├ęcor, etc.) is just as important if they are imported from overseas and the company/brand acts as the importer-of-record to those goods.

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Topics: United States, China

How Is Trade Compliance Evolving for Retail Companies in Asia?

The Brick-to-Click Momentum

With modern age online shopping, our favorite items might just be a click away. When I was living in Shanghai, logistics had become so advanced that the typical lead time from purchasing an item to having it delivered at the door should not take more than 1 or 2 days.

As a consumer, do we ever think about how it is possible for products to be delivered so quickly?

As a customs and trade consultant, I have had the privilege to work with many retailers. We analyze the flow of goods and transactions to optimize supply chain and trade compliance.

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Topics: Asia