Queena Lau - Director, Strategic Accounts Tradewin

Queena Lau - Director, Strategic Accounts Tradewin
As Director of Strategic Accounts, Queena partners with multinational key customers to develop and implement holistic trade compliance programs and scalable solutions that span across multiple geographies. Queena provides expert guidance to optimize our key accounts’ global trade programs, mitigate risks, and ensure adherence to evolving regulations. Queena joined Tradewin in 2017 as General Manager of Hong Kong with oversight for Taiwan, assisting businesses to navigate customs and trade requirements in outbound markets. Queena advised customers in all areas of customs compliance and led a team of specialists managing regional trade operations programs. Prior to joining Tradewin, Queena was a Senior Manager in the Customs & Trade practice of a Big 4 consulting firm, with years of experience covering the Asia Pacific region out of Hong Kong and Shanghai. Over the years, Queena has been well known for her numerous customer and supplier workshops on Trade Compliance and was a co-author of the book Governance, Risk, and Compliance Management in China for German companies. Queena is a graduate of the University of New South Wales in Sydney, Australia, with majors in Business Economics and Finance.

Recent Posts

Incoterms® 2020: What's New?

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Incoterms® are defined by International Chamber of Commerce (ICC) to facilitate trade across the globe. They are internationally accepted standards which define the responsibilities of sellers and buyers for delivery of goods under sales contracts. Incoterms® are used to specify how the costs and risks associated with the cross-border transportation of goods are borne between the buyer and seller.

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Topics: HS Classification

Being on Top of Asia Regulatory Changes and Updates

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Staying abreast of the customs and trade regulatory changes in Asia can be a challenge from many aspects:

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Topics: Asia

Trade Compliance of Visual Merchandise Slips under the Radar

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For most retailers, the focus on trade compliance is usually on store merchandise. Most overlook the fact that the compliance of visual merchandise (furniture, lighting, store décor, etc.) is just as important if they are imported from overseas and the company/brand acts as the importer-of-record to those goods.

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Topics: Asia, North America, HS Classification

How Is Trade Compliance Evolving for Retail Companies in Asia?

The Brick-to-Click Momentum

With modern age online shopping, our favorite items might just be a click away. When I was living in Shanghai, logistics had become so advanced that the typical lead time from purchasing an item to having it delivered at the door should not take more than 1 or 2 days.

As a consumer, do we ever think about how it is possible for products to be delivered so quickly?

As a customs and trade consultant, I have had the privilege to work with many retailers. We analyze the flow of goods and transactions to optimize supply chain and trade compliance.

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Topics: Asia, Export Consulting, Import Consulting