Queena Lau - Director, Strategic Accounts Tradewin
As Director of Strategic Accounts, Queena partners with multinational key customers to develop and implement holistic trade compliance programs and scalable solutions that span across multiple geographies. Queena provides expert guidance to optimize our key accounts’ global trade programs, mitigate risks, and ensure adherence to evolving regulations. Queena joined Tradewin in 2017 as General Manager of Hong Kong with oversight for Taiwan, assisting businesses to navigate customs and trade requirements in outbound markets. Queena advised customers in all areas of customs compliance and led a team of specialists managing regional trade operations programs. Prior to joining Tradewin, Queena was a Senior Manager in the Customs & Trade practice of a Big 4 consulting firm, with years of experience covering the Asia Pacific region out of Hong Kong and Shanghai. Over the years, Queena has been well known for her numerous customer and supplier workshops on Trade Compliance and was a co-author of the book Governance, Risk, and Compliance Management in China for German companies. Queena is a graduate of the University of New South Wales in Sydney, Australia, with majors in Business Economics and Finance.
