TradeLane

Son leads the Tradewin practice in Vietnam. With over 25 years of experience in customs and trade, he advises clients on Customs and trade-related matters in Vietnam. Son’s career commenced with Vietnam Customs in 1997 where he spent 12 years in various capacities, including policy and enforcement, before transitioning to the consulting industry in 2009. After leaving Vietnam Customs, Son served as a director in the Customs & Trade practice of a Big 4 consulting firm, assisting customers across all industries with professional advisory and trade data management. Most recently, prior to joining Tradewin in 2024, Son was part of the Trade Facilitation Project (TFP) in Vietnam as the deputy director, where he worked on initiatives with the Vietnam Department of Customs for implementing trade facilitation activities. Son graduated from the University of Economics of Ho Chi Minh City with a Master of Business Administration.