Queena Lau - General Manager, Hong Kong & Taiwan

Queena Lau - General Manager, Hong Kong & Taiwan
Queena manages our Tradewin Hong Kong team and has over 14 years of AP regional trade compliance experience. In her current role, Queena also supports the Taiwan market, assisting businesses to understand and navigate US Customs requirements. Prior to joining Tradewin in 2017, Queena worked in the customs and trade practice of a Big 4 firm in Shanghai and Hong Kong. Queena has experience in customs defense and planning projects in the areas of customs valuation, origin, duty savings optimization, and supply chain trade compliance management. Apart from strategic consulting, she also manages regional trade operations services that add value to companies’ day-to-day supply chains and overall trade compliance. Queena is a speaker at external events and has held multiple workshops on regional trade compliance topics. She was a co-author for one of the sections in the book Governance, Risk and Compliance Management in China for German companies. Queena graduated from the University of New South Wales with double majors in Business Economics and Finance. She is also a certified member of CPA.

Recent Posts

Being on Top of Asia Regulatory Changes and Updates

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Staying abreast of the customs and trade regulatory changes in Asia can be a challenge from many aspects:

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Topics: Asia

Trade Compliance of Visual Merchandise Slips under the Radar

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For most retailers, the focus on trade compliance is usually on store merchandise. Most overlook the fact that the compliance of visual merchandise (furniture, lighting, store décor, etc.) is just as important if they are imported from overseas and the company/brand acts as the importer-of-record to those goods.

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Topics: Asia, North America, HS Classification

How Is Trade Compliance Evolving for Retail Companies in Asia?

The Brick-to-Click Momentum

With modern age online shopping, our favorite items might just be a click away. When I was living in Shanghai, logistics had become so advanced that the typical lead time from purchasing an item to having it delivered at the door should not take more than 1 or 2 days.

As a consumer, do we ever think about how it is possible for products to be delivered so quickly?

As a customs and trade consultant, I have had the privilege to work with many retailers. We analyze the flow of goods and transactions to optimize supply chain and trade compliance.

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Topics: Asia, Export Consulting, Import Consulting