Pleres Choi

Pleres Choi
Currently serving as the U.S. Program Manager, Pleres partners with clients to build robust trade compliance programs that ensure regulatory alignment and operational efficiency. Previously, Pleres was a consultant with the U.S. Advisory team, where she guided clients through complex import requirements, including country of origin determinations, Partner Government Agency (PGA) regulations, and trade remedy assessments. Pleres began her tenure with Tradewin as a lead consultant for TradeDesk, providing expertise in trade compliance management and technical solutions for multiple stakeholders. Pleres holds dual Bachelor of Arts degrees in Economics and International Relations from the University of Southern California and is a licensed U.S. Customs Broker.

Recent Posts

Trade Update: August 1, 2025

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Update as of August 1, 2025:

As U.S. trade policy continues to evolve this week, we’re closely tracking the latest developments to keep our clients informed and ready to respond strategically and tactically. Please note that the updates below reflect the trade environment at the time of posting and may be subject to change.


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Topics: Tradewin, United States, USMCA, Tariffs, EU

Changes to the US De Minimis Program

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Update as of July 30, 2025:

President Trump signed an Executive Order that effectively ends the duty-free de minimis treatment under 19 U.S.C. 1321(a)(2)(C) for low-value shipments from all countries, effective August 29. For these imported goods, formal entry and payment of all applicable duties and fees will soon be required.

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Topics: Tradewin, United States, CBP, Import Compliance