On July 4, 2025, President Trump signed the “One Big Beautiful Bill Act” into law, a sweeping legislative package that touches nearly every corner of the U.S. economy. Among its many provisions are reforms aimed at modernizing trade and strengthening customs enforcement, with a particular focus on closing the de minimis loophole and tightening import regulations.
Pleres Choi
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Currently serving as the U.S. Program Manager, Pleres partners with clients to build robust trade compliance programs that ensure regulatory alignment and operational efficiency. Previously, Pleres was a consultant with the U.S. Advisory team, where she guided clients through complex import requirements, including country of origin determinations, Partner Government Agency (PGA) regulations, and trade remedy assessments. Pleres began her tenure with Tradewin as a lead consultant for TradeDesk, providing expertise in trade compliance management and technical solutions for multiple stakeholders. Pleres holds dual Bachelor of Arts degrees in Economics and International Relations from the University of Southern California and is a licensed U.S. Customs Broker.